Natalie's sales background began back in 2014 with her sales and marketing company, Pendulum Promotions, where her love for training and coaching was sparked. From there, her expertise in sales, business development and marketing grew across various industries and platforms finally stumbling upon on technical sales in 2018. In 2021, she began a new venture in her spare time, ATLAS Kings, now grown to a thriving logistics empire with multiple locations being onboarded daily. In 2022, the decision to shift her focus to sales consultancy was taken, catapulting her to focus on business, team and leader development within the solar industry through Tioga Solar. Recently, in 2025, Undiagnosed.Blog was born. The blog allows her to reach everyday businesses & entrepreneurs with universal hurdles that hinder their success offering free resources & events with coaching courses available for one on one support.